The Program Snapshot Report will help you understand the demand for occupational programs in a specific region. It includes data related to competitive landscape, job postings, skills, target occupations, and more.
To start the report, type in your selected program. Then choose a region: either county, MSA, state, or nation. In this example, we will be looking at education programs in the Greensboro-High Point MSA.
The report begins with a glance at the number of education program completions from all institutions in the Greensboro MSA. Want to see data from a different year? Just click on the completions year drop down menu on the left side of the report.
From the eight institutions in the Greensboro MSA, there were 898 education completions in 2018. Seventeen percent of those completions were through distance offered programs (programs for which all required coursework can be completed via distance education courses), and the other 83% were through non-distance offered programs (on-campus only). You can scroll over the donut chart above to help visualize these percentages.
Completions by Institution
Below, each institution in our region is organized by number of completions in 2018, followed by percentage of growth year over year, market share, and student fees as determined by IPEDS. The University of North Carolina at Greensboro leads with almost 400 completions, but the growth percentage has declined by 17%. We can see that UNC makes up almost half of the education program market. Finally, students spend around $7K for room & board, tuition, books, etc.
This graph shows the movement of trends in our region, with the focus on 2012-2018. (Remember, you can adjust the timeframe by using the menu to the left of the report.) We can see that completions in non-distance offered programs have suffered a considerable decline in completions over the past six years, dropping from 1,222 in 2012 to 745 in 2018.
Regional Completions by Award Level
From the eight institutions in the Greensboro MSA, almost 50% of the education completions were master’s degrees, with 409 completions in 2018. Not surprisingly, only about 10% of completions were post-masters or doctorate.
Next, we can see the top five programs similar to the education program, organized by number of completions. If you click on any one of the program titles, you can generate a full program report for that area of study.
Job Postings vs. Hires
From 2016 to 2019, the Greensboro MSA had a monthly average of 877 postings for education positions. In that same timeframe, about 844 workers were hired for those positions, an indication of a relatively close relationship between supply and demand. If you’d like more information for specific occupations, check out the list below the graph.
Job Postings Overview
We often find that businesses post multiple times for a single position in order to attract a higher number of applicants. For example, though there were 37K postings for educators over a three year period in Greensboro, only 11K positions were actually being advertised. This discrepancy comes out to be a three-to-one ratio, meaning that for every three job postings there was one unique posting.
Here we can see that there were 24,709 education jobs in the area in 2019, and that this number has grown by 0.3% through 2020. These positions make close to $23 per hour, which is just under the national pay rate. Over this timeframe, over 2,000 jobs were open for hire each year.
Top Companies Posting/Top Posted Job Titles
Use these tables to understand the posting trends in your area. Like the job postings overview above, here you can see the number of unique postings and the posting intensity ratio, as well as the median number of days for postings to stay active online.
The skills section of this report highlights the skills most relevant to your selected program and charts the frequency of those skills as they appear in online job postings and worker profiles. An understanding of the types of skills that businesses are looking for can help universities develop their programs to produce the right kind of talent. Businesses can also use this data to adjust their job postings to mirror worker profiles more closely.
For example, the top hard skills in the chart below show that lesson planning is found in job postings nearly as often as in worker profiles. Curriculum development, however, is listed in over 25% of profiles and less than 10% of job postings.
To complement this chart, the report also provides accurate percentages and ratios of skill frequency in the list below.
This section shows the qualifications that appear most frequently in job postings. Qualifications are certifications that indicate a certain level of experience or education. In this example, teaching English as a foreign language is at the top of the list, meaning that many job postings in the Greensboro region require educators to have experience teaching English to non-English speakers.
We hope this report provides the detailed program insight you need to evaluate your institution and drive prosperity for your region. If you have additional questions or concerns, please contact our customer service team by using the Submit a Question feature on the right hand side of this page. We’d love to help!
Let us know what specific questions we can help you with (we may even add your question to our knowledge base).